Concept 01
Revival Hoodie
A casual hoodie built around a strong revival-forward graphic language.
Client Preview
NEWW Agency Client Preview
Movement San Diego
Merch Mockups
Collection8 apparel concepts
Design read
Merch that feels more like a movement than an event souvenir.
The strongest pieces lean into a timeless collegiate and revival-team language: easy to wear, ministry-aligned, and clear enough to carry the Movement San Diego story beyond the gathering.
For Mike
Our approach for this first round.
We built this round from the Movement merch brief: simple, bold, joyful pieces that stay tied to the night without feeling like overly fashion-y merch.
Event-tied, not overbranded
The work should point back to Movement San Diego, October 17, Oceanside Amphitheater, revival, evangelism, and mission.
Wearable after the event
The goal is merch people can keep wearing, not a one-night souvenir that feels dated immediately.
Broad appeal
These concepts are meant to bridge younger attendees with parents, donors, families, and church partners.
Full collection
Concept 02
White Tee
The simplest entry point in the collection, useful as a broad audience or volunteer staple.
Concept 03
Collegiate Hoodie
A cleaner Movement-first option with everyday wearability and a classic campus feel.
Concept 04
Crewneck
High contrast collegiate type with a clear volunteer/team energy.
Concept 05
Long Sleeve Tee
A lighter-weight option that keeps the line accessible while still feeling intentional.
Concept 06
Black Embroidered Hat
A clean black cap with stacked white embroidery for a simple, minimal merch option.
Concept 07
Navy / Brown Embroidered Hat
A vintage-inspired cap with gold embroidery, designed to feel more like a keepsake piece.
Concept 08
Black / Gold ’26 Hat
A direct, bold embroidered cap option with the year built into the mark.
Recommendation
Lead with the Revival Team crewneck and hoodie.
The Revival Team direction has the clearest point of view and strongest client-facing story. It feels specific to Movement San Diego while still being wearable after the event.
Quick comparison
How the concepts separate.
Most ownableRevival Team Crewneck
Most everydayCollegiate Hoodie
Most accessibleWhite Tee
Best team identityRevival Hoodie + Crewneck
Client review prompt
Decision needed
Mike, please review the eight mockups and flag the preferred direction, any garment types to remove, and any copy or graphic adjustments needed before production preparation. Once direction is chosen, we can refine production notes and extend the system into any additional tee, hoodie, crewneck, or hat needs.
Review mockups